Tuesday, 23 July 2013

Research into short animations logos

So for me to have an idea of how to create an animation using the E4 logo I been researching into animated logos that other professional have done to give me an idea of what I could come up with for my animation and what styles are more popular so I could maybe use some of this styles.
I been looking on You Tube for animated logos and I came across this video. 

After looking at this video I would say it would be helpful if I was just doing a Animated logo only project, as it has 100 different animated logos in this video and really good ones too.
But for what I have to do this is not really what I'm looking for because the animated logos are short and some do not really have a lot of animation elements going on. For what I have seen in this video animated logos are also very short. They are no longer then 5 seconds long so that is also not suitable for what I'm looking for because my animation has to be 10 seconds long.
So what I learned from watching this video is that I may want to look for short animations that use logos instead of animated logos. That may be a more relevant search for what I'm looking for.



Best movie studio Logos

So after the I learned that I needed to look more for short animations using logos I found this video on You Tube, it is very logo but it does have 58 of the best movie logos from the most well known studio companies in the world from Pixar, to Dream Works Animation, Universal, Metro Gold Mayer, Walt Disney, Gracie Films and Jerry Bruckheimer among a lot of other well know film production companies and animation production companies.
One thing  I learned from watching this clip is that their animated logos are more like film intro they are not short like a usual animated logo are an example, they are not short like the video I looked at before with the 100 animated logos, no this logo animations/ intros are about 10s or longer. Another thing I learned was that they are not as simple as the previews logos they have a lot more depth to the ideas that are trying to put across a lot more animated elements that a normal and short animated logo would have they tell a story and that catches your attention more then just a normal animated logo would. There are some amazing animated logos/ intros in this movie that got me saying wow some of this are.
  1. Spyglass- I loved this logo animation the reason for that is because of the way it starts 3D with the camera rotating around the camera then coming out and you can see the man holding that spyglass at this point everything still looks 3D but as the camera zooms out more the logo turns all black and also 2D the way they blended both 3D and 2D in the same animation and made it work so well the way they done that transition is so smooth that for a person that is not to experienced in the field would not even pick up on that, but the best part of this logo animation, is the way that they still kept the water in the background of the logo 3D when the rest of the logo is 2D and the water is still looks like is real water moving in the background. That was the reason why I liked that logo animation so much. This logo animation just taught me that I can think outside the box more then I though I could that combining 2D and 3D in the same animation if done properly it can work so well.
  2. Twenty-One Laps Entertainment- In this logo animation what I liked about it was, the way that the lights are the main attraction of the animation and at the end the lights create the logo. This logo gave me an idea that I could do something similar for the E4 logo animation I'm going to create. 
  3. Disney Nature-   The thing I liked about this logo animation was the way they modeled the mountains the attention to detail they paid to the mountains is incredible at first you think you actually looking at real mountains is only when they zoom out that you can see they are 3D models. What I learned from this logo animation is that no matter how small the animation is, the attention to detail will make your animation stand out to others.
  4. Europa- In this logo animation i love the way that the water is modeled it seems so real and ino how hard water is to model in 3D. but the way that the waves are done the way it reacts to the movements of other things like the dolphins and the blue objects that it emerges from under water is incredible. the way that they created the transition from the blue object to the fairy is smooth and impressive. This animation as taught me that if i m going to do any transitions in my animations to aim to do them as smooth as possible to give it more of a realistic feeling.
  5. Paramount 100 years- The thing that I loved about this animation is how realistic everything looks from the starts to the water to the mountains at the end. The movements within the logo animation are also so well animated smooth and realistic it does look like at first that the animation is real, specially when the starts touch the water in the river the way the water reacts to that movement is extremely well done. I learned from watching this logo animation that attention to detail is most important that studying what  movements you want and the reactions from the movements of the objects you are animating are very important when creating an animation this is what will engage the public to want to see your animation.
  6. Universal 100th Anniversary- This logo animation really caught my attention this is because the way they stepped up the logo animation from the old one. The extras they put in this new logo animation make the logo so much more interesting and appealing. Some of this improvements are the lights on the globe that makes it look more realistic it almost seems like a real earth snapshot from space at night, also the new colors they are using on the font are much better and bright they are shiny and new, I like the new textures that they applied looks a lot more appealing that the old ones they catch your attention a lot more. From seeing the changes they made to this logo it taught me that texturing of the objects you use in your animation are very important too, the right textures and colors are what make a model stand out and look good is not just how well you model the objects if it does not have the right textures it does not look good.
Another thing I picked up from this video is that most animation logos started simple and in 2D form, but through out the years they have transformed into more complex ideas and they have evolved to 3D form, a good example of this in this video is at 6.55 with the Walt Disney logo animation the first animation you see is the first ever logo animation, this logo animations has a blue background with the castle being white to create a contrast that appears slowly to create the Walt Disney famous castle it is all in 2D form and not very exciting even though at that time I bet was a great animation, but after that you see the new logo animation of Walt Disney the one that is used now-a-days and from that we can see the change everything in the new logo is in 3D form and the background is no longer just a blue background it is all modeled to look like an enchanted castle from a fairy tale. It has a river and a field at each side. The most interesting thing is that the idea does not change much their are some extras in the animation like the beginning starts in the clouds and then it goes to the river to see the castle but the other animation movements are the same the arc still in the new logo animation and the sound track is mostly the same too, is just the 3D and the background that has changed really.

From this movie I have also noticed that most of the logo animation and instrumental sound tracks are also very relaxing almost just like a giggle, the sound tracks are not distracting so they don't take the attraction from the animation, another thing I noticed is that they don't really apply any sound effects to the animations for example when something touches the water their is no water sound like you would expect it to be in normal animation, their is only the sound track. Other things I have found is that most logo animations use a lot of the same elements clouds, water the universe is used in quite a few logo animation bright light and smoke is also used a lot for effects and to catch attention, so that is things for me to take into consideration when planning my animation.



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